The use of mobile applications in companies is becoming increasingly widespread and useful. But these developments have not yet been embraced by all companies. Because, even though there are hospitals where healthcare staff can already look at and process complete patient records securely and quickly on an iPad, the majority of companies have still not reached that point. So, what are currently the “stages” in the use of mobile applications and what can you aspire to?
Mobile applications for support
Employees in almost every company are able nowadays to open business emails on their smartphones or check their calendars. This can also be considered as “stage 0” in the use of business mobile technology. On the one hand, these features encourage the development of homeworking, but they hardly offer any tangible benefits to an organisation.
The next phase involves the primary work processes within an organisation being made somewhat easier rather than being adapted. This enables employees to correct the working hours they have recorded via mobile or look at data in the CRM system. These applications make working more pleasant and improve (internal) communication between staff. But these are still not the applications which make working better and more efficient.
Benefits of strategic use of mobile technology
Using mobile devices in an organisation entails a number of benefits. In our factsheet “Opportunities for using mobile devices in the workplace“ you can read about such improvements as higher employee productivity and better customer service. Another benefit is that stable communication applications reduce travel costs and travel time, which is of particular interest to the finance department. However, these benefits only apply if you properly think about the options available. There is a host of mobile applications and features around. While some of them would be “nice to have”, they will not provide the increase in productivity and (cost-)efficiency which you are aiming for.
Ask yourself the question: which applications are vital to improving how our business is run and are conducive to our specific wishes and requirements? These applications will enable you to deploy mobile technology where you will really benefit from it. This is where the strategic use of the technology comes in.
Just as you can read in the blog “Three sectors which are boosting productivity and customer satisfaction using mobile devices“, doctors are able, for instance, to use a special app on the iPad to quickly obtain an overview of a patient’s status and medical history. Features like this have a direct benefit on efficiency and productivity in the workplace.
Not only is it important to select the right mobile applications, but it is also vital that your organisation is ready to embrace mobility and use them. So, what do you need to think about? You can read about it in the whitepaper “Create the perfect environment for productivity in the office”
Source: Cisco Enterprise Mobility Landscape Survey, 2015